quot; When Esprit updates its product one time,ugg classic tall boots Zara usually has updated its product several times, some customers said that, go to Zara once a week can get the surprise, sometimes store layout of small changes can offer a fresh perspective, but Esprit looks always the same. quot; one fashion writer said that: quot; in a long time, she has not concerned about Espritquot;. Every time when she goes to shopping, she has skimmed the Esprit, and continues to the Zara and Hamp;M.
Esprit management team points out that, the failure of the Europe led to a weak Esprit performance. There are 79. 1% Esprit product in Europe, and quot;European local consumption and the consumer mood for inflation and fiscal tightening measures brought the negative impactquot;. So that in Spain and Sweden Esprit nbsp;lost a lot of market share, the biggest market has fell 1. 1% in Germany. This interpretation looks very convincing and ironically, however, there still have many hot street brand under the European economic crisis.
The so-called high street brand refers to the mass retail and the popular chain brand positioning, Zara, Hamp;M and Esprit is the camp of members. In a small southern France city, there only has a commercial walk street in the city, but the street has two Zara. quot; Customers said that, there have too many people, two layer store opened only a layer of the fitting room, at least a dozen of people waiting in line, and have to wait a long time or give up. quot; Paris high street brand is even more crowded, when you walk around in the commercial street, it feels like you are in the optimal garment library, listen to the same music and domestic dynamic chooses clothes.
During the recession, as the principle of quot;first class cares design, middle class cares fabrics and low income people cars about price, quot; therefore, the fast fashion brand is winning the poorer people’s mind. With a simple example, when people’s income is low, they care about cheap stuff more than other luxury product, fast fashion brands are more like quot;potatoquot;, it is more necessary than luxrary brand for lower income people. Depression of the environment, Zara, Hamp;M, others excellent clothing brand still has a good performance at this time. In the first quarter of this year the company Zara Inditex have 11% of the profits.
Esprit France website shows that a T-shirt is around 20 euros to 30 euros, a pair of boots is around 60-70 euros, and a pair of better boots is around 100 euros, this price for European people is not high at all. The fashion world seems to have proved this once again, it is not a weak market, only because Esprit is a weak product.
